There is a seemingly endless pool of travel blogs out there. Each day hundreds of people think “Hey, I travel, so I’m going to start a blog and try make a living out of this.”
But few bloggers make it past their first year. They underestimate how hard and time-consuming maintaining a quality blog is (you will spend a lot of time in front of the computer). Most give up. Many struggle on for a few years before eventually returning to the “real world” and an office job.
They may know travel, but they don’t know how to turn that into a business.
That’s why this course is called The Business of Blogging, because unlike other travel blogging courses, I’m going to dive deep into the skills you need to turn your dream into a reality.
Travel is a $1 trillion industry. While there are plenty of blogs, there are not a lot of well-run blogs — which gives you plenty of opportunity to leap past your competition. You need to be like the cook who says, “This place is good but I can do it better” and then opens up his own successful restaurant!
So if you’re looking to get into blogging — or are an existing blogger looking to see large growth on your site — this course is for you.
My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. I’ve helped millions of people travel on a budget and achieve their dreams. And, in the process, I’ve built a successful online business without any prior business or website knowledge.
My website has become the top travel blog in the world, with close to one million visitors per month, a 180,000-person e-mail list, four employees, a best-selling New York Times book, and revenue in the mid six figures per year.
And I want to help you do the same, because I believe there is plenty of room for new, quality blogs.
I created this course because I was tired of the misinformation out there and I genuinely want to help my fellow travel bloggers and writers succeed. This course will teach you the business skills you need to succeed and thrive in an overly cluttered and competitive environment.
In this self-directed course, I reveal step-by-step exactly how I built my website and stood apart from the competition. I’ll teach you how to create products, produce mesmerizing content, rank #1 in Google for thousands of keywords, get press coverage, build a large community, and make money.
And, along the way, our tech guru Chris and I will be there to help you overcome any roadblock with personal, hands-on help!
TRAVEL IS A TRILLION-DOLLAR INDUSTRY
Travel is a trillion-dollar industry, and people spend a lot of time looking for quality content and information to help them get to where they want to go. There are still ripe opportunities to create an online travel business, and I want to share what I’ve learned in the past eight years to help you achieve success.
I want to teach other bloggers practical business skills in hopes of reducing the sponsored destination marketing content out there, upping the quality of blogs, and teaching people skills that can be applicable outside their blogs!
My blogging advice and expertise works so well it has been featured in the following publications and outlets:
I’m here to be your partner. I want you to succeed.
You are looking to create a life that revolves around doing what you love so you can make the most out of your day. That’s what I do everyday, and I want to show you how to do it too. From monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you when you need it.
I know the idea of starting a blog can be daunting and overwhelming, which is why our tech guru Chris and I will break it down into step-by-step parts so you don’t get lost in the woods. We’ll be right beside you on your path to success.
If you’re an existing blogger, this course will teach you the advanced SEO, marketing, email segmentation, and analytics no other travel blogging course (or most blogging courses) have in one place. If you’re looking to build sustainable business with your blog, you’re in the right place. My practical, straightforward, and tested strategies will help you stand out from the crowd no matter what your topic.
What students are saying
Stephen: If it wouldn’t have been for Matt, I would have started travel blogging in the completely wrong direction. From day one, Matt pointed me in the right direction. He not only equipped me with the tools to run a successful travel blog now but also with the knowledge I will need in the future. Matt’s advice and guidance was invaluable, and his program is a must for anyone serious about getting into blogging.
Andy: Matt’s strength lies in his attention to detail and helping you to create a focus for your blog. It’s something he cares about, and he’s good at getting you to care about it too. As someone with an existing blog, these have been invaluable lessons in moving my blog past just another website, and turned it into something that can grab people’s attention and build an audience.
Neil: Matt is honest about blogging: it takes time to build an audience. But he offers great tips, such as how to guest-blog on already popular blogs, as well as describing the mechanics of what being a blogger is all about. Matt gets into the details by even offering tips on what to say when contacting a popular blogger. Without Matt’s advice, my blog would not have the reach it has today.
Leeann: Matt’s course is more than what the title suggests. It is an excellent resource for anyone starting a website within or outside the realm of the travel industry. The book has very insightful and helpful information for planning and building your site from the ground up. The SEO information in particular was invaluable.
Jessica: Nomadic Matt’s course is an absolute must for anyone looking to turn their blog into a business. It turns out there’s a whole lot more required than good and frequent writing, and this book is an insightful mix of Matt’s personal trials and errors and his now-proven tricks of the trade. It’s a wonderful introduction in an easy-to-follow format. I highly recommend it to bloggers who want to monetize their adventures.
Clint: Matt gave me the tools and direction to design a travel blog that was not only appealing to the eye but welcoming to new readers. He pushed me to focus on my niche and expand on the important factors of building an audience to keep people coming back. Using his advice on everything from SEO to social media, I now have a growing audience and am confident I am headed in the right direction.
Rick: Matt gave me solid suggestions that helped me tighten the focus of my blog. I had a great looking website that wasn’t getting any traffic. The course encouraged me to put myself out there, to network with other websites in my niche (adventurous road trips). Right out of the gate, I landed a job freelancing and started receiving actual paychecks! I now have a real opportunity to turn my skills into a second career, and I have Matt and his course to thank for that.
What You Get With This Course
Design Tutorials So You Have a Beautiful Webiste
Branding Tutorials So Everyone Remembers Your Name
Newsletter Tutorials to Engage Your Readers
Getting Media Attention and Appearing in Print
How to Create Products
Marketing Strategies and Tactics
SEO Tutorials to Master Google
Tips on Getting Featured on Other, Bigger Blogs
Monthly Interactive Webinars
Social Media Best Practices – Grow Your Following from Day 1
A List of the Books that Changed My Business
Private Facebook Group
Blog Setup and Tech Support
This three-month training program (go at your own pace!) features nine units: Design, Branding, SEO, Product Creation, Social Media, Newsletter Marketing, Writing, Setting up Your Blog, and Working with Brands and PR. These nine units are broken down into 28 lessons that range from beginner to advanced techniques that only the pros use or know. By the end of this course, you’ll know how to start your blog, create a lasting brand, write content people want to read and share, optimize your website and rank high in search engines, kill it on social media, and make money with your blog. The course features real- world examples, screenshots, videos, and never-before-seen access to my own processes to get help you understand the material.
- How to install, setup, and optimize your WordPress website
- BONUS: 4 Blogger Case Studies
- BONUS: Blogging Resources
- The story of Nomadic Matt: Lessons and Failures
- How to create your brand / strategy
- How to design a beautiful website (with good and bad examples)
- The basics of writing engaging content
- How to self-edit your blogs (and grammar dos and don’ts)
- How to write viral content (and promote it properly)
- BONUS: Writing resources
- How to successfully network with bloggers
- How to succeed on social media
- How to get featured on other larger blogs
- How to get media attention and featured in print!
- Introduction to SEO (why it’s important)
- How to make your website SEO friendly
- How to get people to link to your website
- An introduction to newsletters
- How to set up newsletters (with step-by-step instructions)
- The best practices for getting sign ups to your newsletters
- What content to include your newsletter
- How to sell products in your newsletter
- The Big Picture: How to sell without selling out
- How to master affiliate marketing
- How to create and sell digital products
- Tours, consulting, and other ways to monetize
- How to work with PR and Brands
- How to work with tourism boards
Each month, you’ll get a new unit (with multiple included lessons) taught through video, text, and step-by-step walk throughs and breakdowns. Moreover, you’ll get one two to three hours expert interviews to listen as well as assignments to turn in for editing and feedback each month. Throughout the course, you’ll get tech support and website development assistance from our tech guru Chris as well as business and strategic advice from me so you can get your blog built faster. It’s broken up into 6 units over 6 months so you don’t get overwhelmed or try to bit off more than you can chew. I’ve been teaching bloggers for three years and can assure you this structure is the best and that you will never be short of something to do!
What this course is going to teach you is how to run a travel business that lets you become financially independent, help others, and have more time for what you love. If you ever wanted to know how I grew my website, how to build a business, and how to create a travel blog that inspires, helps, and lasts, this program is for you.
I really believe we all have our own unique story to tell. I want to teach you what I know, so people will hear your story. Starting a blog now may seem daunting — everyone has a blog now, right? But not everyone treats it as a business or takes it seriously. They don’t do the work that’s needed to break out of the crowd. The truth is there’s PLENTY of room and opportunity out there — you just need to seize it!
10+ hours of expert interviews
You will also get exclusive interviews with some of the Internet’s top writers, marketers, and bloggers to help you get even further, faster. People pay thousands to attend conferences to listen to these people talk, but you get them included with your purchase! (Hover over a photo to read the bio.)
Rand Fishkin is the founder of Moz.com, the best and largest SEO company in the world and one of the foremost authorities on search engine optimization. Rand talks to us about the secrets to ranking higher in search, getting quality links, the future of SEO, and a lot more.
Corbett Barr is one of the founders of Fizzle.co and a leading expert on building and marketing blogs. Corbett joined me for an exclusive interview to discuss how to avoid beginner pitfalls, build long-lasting relationships, and grow your audience without selling out.
Derek Halpern is the founder of Socialtriggers.com and a leading expert in psychology and marketing. We sat down to talk about advanced techniques in gaining traffic, attracting media attention, and converting traffic, and how he built a 70,000-person list in 18 months.
Pat Flynn of Smartpassiveincome.com discusses newsletter marketing, how to monetize your blog through affiliate marketing without being a spammer, and his journey to making over $50,000 a month doing so…. simply by being an honest guy who helps people solve their problems.
Steve Kamb, superhero and founder of NerdFitness.com, talks about how he built a 25,000+-person forum and a 250,000+-person mailing list through community building, contests, events, and encouraging members to interact with each other in order to give people a connection to something greater than themselves.
Jodi Ettenberg of LegalNomads.com and author of The Food Traveler’s Handbook, talks to us about the power of storytelling and how bloggers can improve their writing to hook readers. She has been in the New York Times and The Daily Beast, and on CNN and the BBC, among others.
Steve Sims is the founder of Bluefish, a high-end concierge service renowned for its customer service. Steve talks about how he went from a bouncer at a Hong Kong nightclub to helping get people private meetings with Sting — and how customer service is the key to success for any business.
Andrew Hickey is the former head of social media for Intrepid travel and Adventure.com. He helped develop blogger campaigns and now works as an independent consultant. Andrew discusses how bloggers can approach companies, create long-term relationships, and get picked to work on campaigns.
Ryan Holiday is considered one of the premier marketers in the world and has worked with Tim Ferriss, Robert Greene, James Altucher, and Tucker Max. He was the head of marketing for American Apparel and is the brains behind my book launch. He sits down to discuss mentors, product marketing, and stoicism.
Jayson Gaignard went from being broke to running one of the most successful high-end conferences in the world. If it wasn’t for speaking at his Mastermind Talks, I wouldn’t have a lot of the success I’ve had today. He talks to us about risk, proper networking, and how to build relationships with influencers.
Carol Cain from Girl Gone Travel is a freelance writer whose work has appeared on Expedia and in New York Family, Forbes, the Huffington Post, and French Passion Magazine. In this interview, we talk about creating a niche you can grow with, supporting your family on a freelancer’s salary, and the lack of diversity in travel writing.
4 Blogger Case Studies
Get four cases studies of bloggers who exemplify the best practices exposed in the course and learn how they were able to stand out in a crowded field to become the successes they are.
Candace broke into the tight-knit world of freelance travel writing, and her work now appears on the BBC and in National Geographic and the book America’s Great Travel Writing. In her case study, you’ll learn how she did it and how you can apply those techniques to your blog.
Earl is one of the most successful travel bloggers out there — and he’s done it all without any marketing. He constantly sells out all his tours and increases his product conversion rates. In his case study, you’ll learn how he grows his income 20% each year and the secrets to his success.
Kiersten decided she didn’t want to be just another female travel blogger and combined her love of travel and fashion to dominate a niche that didn’t exist before. In her case study, you’ll learn why this was so important and how it helped her become one of the biggest names in travel in under two years.
Dalene and Peter Heck quit their corporate jobs and started their blog on housesitting. Recognizing the need to get ahead, they wrote their first e-book and then shifted gears to running a social media company (their first love). In their case study, you’ll how the leverage their contacts to expand beyond their blog.
There are a lot blogging programs out there but none give you the range of information and access to experts that this course down. I created this course to be accessible for everyone. We’ll be there to help you build your website, fix your SEO, answer your questions, and be your mentors! Blogging isn’t done in a bubble and every month of the course we will be there to guide you.
This 12 week course is for 3 payments of $99. Each week, you’ll get a new unit to learn from and, when the course is over, you’ll lifetime access, updates, and support. It’s all yours forever!
Get started today and we’ll see you in class!
30 DAY MONEY BACK GUARANTEE
I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for thirty days, reading the material, listening to the webinars and interviews, and checking out the case studies. If you take the course, complete the assignments, and do the work but still don’t feel the course is right for you or will improve your blog, I’ll happily refund 100% of your money. (See the FAQ for more detail.)
About Your Teachers
Matt Kepnes runs the award-winning travel website Nomadic Matt. His blog is an industry leader and one of the largest on the Internet. His website reaches over one million visitors each month, earns him a six-figure income, and got him a book deal with Penguin. His blogging advice has been featured in Problogger, National Geographic, The Independent, AOL Travel, the Huffington Post, and the book Blogging for Dummies.
Chris Richardson is a WordPress wizard whose only job is to help you build your website and walk you through the technical side of blogging. Chris will help you understand what’s under the hood for the duration of the course. He is the founder of RTW Labs, tech manager for Nomadic Matt, and a ninja when it comes to fixing problems and walking people through the technical side of blogging.
Frequently Asked Questions
How is this course structured?
Can I jump ahead right away?
I don’t have a lot of time. Is this course right for me?
What if I get really confused or stuck?
How often do I need to travel to make this work?
I don’t have any blogging experience. Is this course for me?
I already have some blogging experience. Is this course for me?
I’ve never heard of these experts. How do I know they are good?
I’m not very technical. Will I be able to understand the material?
How long is each expert interviews?
If I don’t like the course, can I get a refund?
Yes. I’m fully committed to helping you improve your blog and become a success. You can test drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you do the work and don’t feel the course is good or will improve your blog, I’ll happily refund 100% of your money.
Important: To be eligible for a refund, you must complete all homework from all available units. You must take action in this program. If you do the work and don’t get value, I don’t deserve your money and I’ll cheerfully refund you 100% of your tuition. I’m strict about this, because I’m looking for serious and committed students only. You have to do the work to get the refund, as I want to maintain a very high standard of positivity, encouragement, and action-oriented learning.