And that’s where you come in!
While there are plenty of blogs, there are not a lot of well-run blogs — which gives you plenty of opportunity to leap past your competition. You need to be like the cook who says, “This place is good, but I can do it better” and then opens up his own successful restaurant!
If you’ve been thinking about starting a blog or taking your blog to the next level but are unsure how to start, what to do, or if anyone will read your blog, I’m here to unlock the mystery and give you the tools to succeed. I’ll show you exactly how to start.
I created this course “The Business of Blogging” because, unlike other travel blogging courses, I’m going to dive deep into the skills you need to turn your blogging dream into a reality.
There is a seemingly endless pool of travel blogs out there. Each day hundreds of people think, “Hey, I travel, so I’m going to start a blog and try make a living out of this.”
But few bloggers make it past their first year. Most give up. Many struggle on for a few years before eventually returning to the “real world” and an office job.
They may know travel, but they don’t know how to turn that knowledge and passion into a business.
That’s where this course comes in. I am going teach you exactly how to start your blog and give you the exact steps you need to know.
My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. I’ve helped millions of people travel on a budget and achieve their dreams. In the process, I’ve built a successful online business without any prior business or website knowledge.
Like you, I didn’t know where to begin or have any technical skills, and I was unsure if anyone wanted to even read my story.
Now, over eight years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 210,000+ person e-mail list, four employees, a New York Times best-selling book, and revenue in the high six figures.
I created this course because I believe there is plenty of room for new, quality blogs – and that your blog can be one of them. This course will teach you the business skills you need to succeed and thrive in an overly cluttered and competitive environment. Everyone has a story to tell, and I want to help you tell yours!
My advice works so well it has been featured in the following publications and outlets:
I’ve been where you are. Like you, when I started, I asked myself:
Will anyone want to read my blog?
Do I have the technical skills needed?
Can I actually make this work?
Am I a good enough writer?
Will I waste lots of money doing this?
Will I be successful?
I overcame those fears — and I want to help you overcome those fears too, because I believe that everyone has the skills needed to start a blog.
This course will show you the right steps to you make your dream a reality and your blog a success. I will reveal step by step exactly how I built my website and stood apart from the competition. I’ll teach you how to create products, produce mesmerizing content, rank #1 in Google for thousands of keywords, get press coverage, build a large community, and make money.
I’m here to be your partner, teacher, and mentor.
With monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you when you need it. You’ll be able to ask me questions and get the support you need.
I’m not here to take your money and just say, “OK, here’s the information. Have fun!” I am here to be your mentor and walk you through the entire blogging process. At every step of the way, I’ll be there to support you. Think of me as your training wheels.
My practical, straightforward, and tested strategies will help you stand out from the crowd — no matter what your topic.
What students are saying
Stephen: If it weren’t for Matt, I would have started travel blogging in the completely wrong direction. From day one, Matt pointed me in the right direction. He not only equipped me with the tools to run a successful travel blog now but also with the knowledge I will need in the future. Matt’s advice and guidance was invaluable, and his program is a must for anyone serious about getting into blogging.
Andy: Matt’s strength lies in his attention to detail and helping you to create a focus for your blog. It’s something he cares about, and he’s good at getting you to care about it too. As someone with an existing blog, these have been invaluable lessons in moving my blog past just another website and turning it into something that can grab people’s attention and build an audience.
Jessica: Nomadic Matt’s course is an absolute must for anyone looking to turn their blog into a business. It turns out there’s a whole lot more required than good and frequent writing, and this is an insightful mix of Matt’s personal trials and errors and his now-proven tricks of the trade. It’s a wonderful introduction in an easy-to-follow format. I highly recommend it to bloggers who want to monetize their adventures.
Jeremy: Though I’ve been blogging for 5+ years, I still found Matt’s course extremely beneficial. It helped me to rethink my strategy and come up with a more long-term and sustainable business model. Even as an established travel blogger, this course was useful because it helped to change my mindset and taught me advanced tactics I didn’t know. The information he shares is required to run a successful blog and business in today’s climate.
Neil: Matt is honest about blogging: it takes time to build an audience. But he offers great tips, such as how to guest-blog on already-popular blogs, as well as describing the mechanics of what being a blogger is all about. Matt gets into the details by even offering tips on what to say when contacting a popular blogger. Without Matt’s advice, my blog would not have the reach it has today.
Leeann: Matt’s course is more than what the title suggests; it is an excellent resource for anyone starting a website within or outside the realm of the travel industry. The program has very insightful and helpful information for planning and building your site from the ground up. The SEO information in particular was invaluable.
Clint: Matt gave me the tools and direction to design a travel blog that was not only appealing to the eye but welcoming to new readers. He pushed me to focus on my niche and expand on the important factors of building an audience and keeping people coming back. Using his advice on everything from SEO to social media, I now have a growing audience and am confident I am headed in the right direction.
Rick: Matt gave me solid suggestions that helped me tighten the focus of my blog. The course encouraged me to put myself out there, to network with other websites in my niche. Right out of the gate, I landed a job freelancing and started receiving actual paychecks! I now have a real opportunity to turn my skills into a second career, and I have Matt and his course to thank for that.
What You Get With This Course
Design Tutorials So You Have a Beautiful Website
Branding Tutorials So Everyone Remembers Your Name
Newsletter Tutorials to Engage Your Readers
How to Get Media Attention and Appear in Print
How to Create Products
Marketing Strategies and Tactics
SEO Tutorials to Master Google
Tips on Getting Featured on Other, Bigger Blogs
Monthly Interactive Webinars
Social Media Best Practices – Grow Your Following from Day 1
A List of the Books That Changed My Business
A Private Facebook Group
Blog Setup and Tech Support
This 12-week training program features nine units: Design, Branding, SEO, Product Creation, Social Media, Newsletter Marketing, Writing, Setting Up Your Blog, and Working with Brands and PR. These nine units are broken down into 28 lessons that range from beginner to advanced techniques that only the pros use or know. By the end of this course, you’ll know how to start your blog, create a lasting brand, write content people want to read and share, optimize your website and rank high in search engines, kill it on social media, and make money with your blog. The course features real-world examples, screenshots, videos, and never-before-seen access to my own processes to help you understand the material.
- How to install, set up, and optimize your WordPress website
- BONUS: 4 blogger case studies
- BONUS: blogging resources
- The story of Nomadic Matt: lessons and failures
- How to create your brand and strategy
- How to design a beautiful website (with good and bad examples)
- The basics of writing engaging content
- How to self-edit your blogs (and grammar dos and don’ts)
- How to write viral content (and promote it properly)
- BONUS: Writing resources
- How to successfully network with bloggers
- How to succeed on social media
- How to get featured on other larger blogs
- How to get media attention and featured in print!
- Introduction to SEO (why it’s important)
- How to make your website SEO friendly
- How to get people to link to your website
- An introduction to newsletters
- How to set up newsletters (with step-by-step instructions)
- The best practices for getting sign ups to your newsletters
- What content to include your newsletter
- How to sell products in your newsletter
- The big picture: how to sell without selling out
- How to master affiliate marketing
- How to create and sell digital products
- Tours, consulting, and other ways to monetize
- How to work with PR and brands
- How to work with tourism boards
BONUS: GET PERSONALIZED TECH SUPPORT
The tech stuff keeps a lot of people from starting a blog, so we take that worry away. With this course, you’ll get unfettered access to Chris, our course’s tech ninja. He’s here to fix any mistakes you make, give you tech advice, and answer any questions. No other blogging course gives you the ability to have your own virtual tech support. There’s no extra charge or gimmicks. Stuck on something? Can’t get something to work? Break your site? Chris will help fix it. No matter your level of technical skill, you won’t be on your own if something goes wrong. We’ll be there for you to make sure everything is working.
BONUS: 13 Expert Interviews
With this course, you get exclusive interviews with some of the Internet’s top writers, marketers, and bloggers to help you get even further faster. People pay thousands to attend conferences to listen to these people talk, but you get them included! There’s over 10 hours of information packed into them!
Rand Fishkin is the founder of Moz.com, the best and largest SEO company in the world and one of the foremost authorities on search engine optimization. Rand talks to us about the secrets to ranking higher in search, getting quality links, the future of SEO, and a lot more.
Corbett Barr is one of the founders of Fizzle.co and a leading expert on building and marketing blogs. Corbett joined me for an exclusive interview to discuss how to avoid beginner pitfalls, build long-lasting relationships, and grow your audience without selling out.
Derek Halpern is the founder of Socialtriggers.com and a leading expert in psychology and marketing. We sat down to talk about advanced techniques in gaining traffic, attracting media attention, and converting traffic, and how he built a 70,000-person list in 18 months.
Pat Flynn of Smartpassiveincome.com discusses newsletter marketing, how to monetize your blog through affiliate marketing without being a spammer, and his journey to making over $50,000 a month doing so… simply by being an honest guy who helps people solve their problems.
Steve Kamb, superhero and founder of NerdFitness.com, talks about how he built a 25,000+-person forum and a 250,000+-person mailing list through community building, contests, events, and encouraging members to interact with each other in order to give people a connection to something greater than themselves.
Jodi Ettenberg of LegalNomads.com and author of The Food Traveler’s Handbook, talks to us about the power of storytelling and how bloggers can improve their writing to hook readers. She has been in the New York Times and The Daily Beast, and on CNN and the BBC, among others.
Steve Sims is the founder of Bluefish, a high-end concierge service renowned for its customer service. Steve talks about how he went from a bouncer at a Hong Kong nightclub to helping get people private meetings with Sting — and how customer service is the key to success for any business.
Andrew Hickey is the former head of social media for Intrepid Travel and Adventure.com. He helped develop blogger campaigns and now works as an independent consultant. Andrew discusses how bloggers can approach companies, create long-term relationships, and get picked to work on campaigns.
Ryan Holiday is considered one of the premier marketers in the world and has worked with Tim Ferriss, Robert Greene, James Altucher, and Tucker Max. He was the head of marketing for American Apparel and is the brains behind my book launch. He sits down to discuss mentors, product marketing, and stoicism.
Jayson Gaignard went from being broke to running one of the most successful high-end conferences in the world. If it wasn’t for speaking at his Mastermind Talks, I wouldn’t have a lot of the success I’ve had today. He talks to us about risk, proper networking, and how to build relationships with influencers.
Carol Cain from Girl Gone Travel is a freelance writer whose work has appeared on Expedia and in New York Family, Forbes, the Huffington Post, and French Passion Magazine. In this interview, we talk about creating a niche you can grow with, supporting your family on a freelancer’s salary, and the lack of diversity in travel writing.
4 Blogger Case Studies
Get four cases studies of bloggers who exemplify the best practices exposed in the course and learn how they were able to stand out in a crowded field to become the successes they are.
Candace broke into the tight-knit world of freelance travel writing, and her work now appears on the BBC and in National Geographic and the book America’s Great Travel Writing. In her case study, you’ll learn how she did it and how you can apply those techniques to your blog.
Earl is one of the most successful travel bloggers out there — and he’s done it all without any marketing. He constantly sells out all his tours and increases his product conversion rates. In his case study, you’ll learn how he grows his income 20% each year and the secrets to his success.
Kiersten decided she didn’t want to be just another female travel blogger and combined her love of travel and fashion to dominate a niche that didn’t exist before. In her case study, you’ll learn why this was so important and how it helped her become one of the biggest names in travel in under two years.
Dalene and Peter Heck quit their corporate jobs and started their blog on housesitting. Recognizing the need to get ahead, they wrote their first e-book and then shifted gears to running a social media company (their first love). In their case study, you’ll learn how they leverage their contacts to expand beyond their blog.
The Brutal Truth Why Most Bloggers Fail
Most bloggers fail because they give up. They give in to their fears and worries. They expect great riches and fame right away, and when it doesn’t happen, they blame “the system” and throw up their hands and give up. Just by outlasting these people, I’ve grown my website.
When you’re starting at the bottom, everything seems like a mountain, but if you focus on just putting one step forward each day, pretty soon you’ll find yourself at the top of the mountain.
People find reasons to fail. They say “I can’t” instead of “What can I do today that will make me better?” They say, “Well, I’m never going to run a marathon so why even run down the street?”
Those are the bloggers that don’t make it. Whenever I go to conferences, I see huge turnover. Every year, half the attendees have given up and there’s a new crop out there. It used to surprise me, but now, understanding the psychology of people, it doesn’t anymore.
It’s easy to hesitate. Don’t get overwhelmed or unsure of yourself. I’ve never met a blogger who wasn’t — and still isn’t — worried about failure.
Buying a course is a commitment. It’s saying to yourself, “I’m really going to do this.” It’s a commitment to yourself that you are serious about this hobby of yours. It’s no different than taking a gardening or cooking class. Each of those acts is a personal commitment to yourself to get better at doing something that you love.
The secret to my to my success was that I got help from other entrepreneurs and bloggers. They gave me their expertise and advice when I was just starting out. They helped me understand how blogging worked. I could have used all the free information I found online, but I wouldn’t have known how to make sense of it. I wouldn’t have had someone tell me, “No, do this first and then this second.” Too many bloggers try to be Superman or think they can do it all. My greatest mistake when I started was thinking I could do it all. It wasn’t until I learned from more experienced people that my blog took off.
Succeeding with your blog is more than just finding information online. It’s about knowing how to put it together, having the right mindset, and knowing how to create a strategy.
When you sign up for this course, you’ll learn how to do those things right away. This course is going to teach you is how to run a travel business that lets you become financially independent, help others, and have more time for what you love.
There are a lot blogging programs out there, but none gives you the range of information and access to experts that this course does. We’ll be there to help you build your website, fix any mistakes, answer your questions, and be your mentors.
This 12-week course is only three payments of $99. Each week, you’ll get a new unit to learn from, and when the course is over, you’ll have lifetime access, updates, and support. It’s yours FOREVER!
Take this course at your own pace. Go at the speed that is right for you. No matter how quickly or slowly you do it, you’ll always have access to it — and we’ll always be here to help.
Click the button below, get started today, and we’ll see you in class!
30-DAY MONEY-BACK GUARANTEE
I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, reading the material, listening to the webinars and interviews, and checking out the case studies. If you take the course, complete the assignments, and do the work but still don’t feel the course is right for you or will improve your blog, I’ll happily refund 100% of your money.
About Your Teachers
Matt Kepnes runs the award-winning travel website Nomadic Matt. His blog is an industry leader and one of the largest on the Internet. His website reaches over one million visitors each month, earns him a six-figure income, and got him a book deal with Penguin. His blogging advice has been featured in Problogger, National Geographic, The Independent, AOL Travel, the Huffington Post, and the book Blogging for Dummies.
Chris Richardson is a WordPress wizard whose only job is to help you build your website and walk you through the technical side of blogging. Chris will help you understand what’s under the hood for the duration of the course. He is the founder of RTW Labs, tech manager for Nomadic Matt, and a ninja when it comes to fixing problems and walking people through the technical side of blogging.
Frequently Asked Questions
How is this course structured?
Can I jump ahead right away?
I don’t have a lot of time. Is this course right for me?
What if I get really confused or stuck?
How often do I need to travel to make this work?
I don’t have any blogging experience. Is this course for me?
I already have some blogging experience. Is this course for me?
I’ve never heard of these experts. How do I know they are good?
I’m not very technical. Will I be able to understand the material?
How long is each expert interviews?
Is my payment secure?
If I don’t like the course, can I get a refund?
Yes. I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you do the work and don’t feel the course is good or will improve your blog, I’ll happily refund 100% of your money.