BE MORE THAN ANOTHER INFLUENCER
My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. Like you, I didn’t know where to begin or have any technical skills. I had no background in writing, technology, or marketing. I just knew I liked to travel – and wanted to find a way to keep doing it.
Now, ten years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 280,000+ person email list, seven employees, and revenue in the high six figures. I wrote a New York Times bestseller and even started a conference.
Online we all start at zero. I didn’t have any of this when I started.
All I had was a dream.
I know exactly where you’ve been because I’ve been there too.
There is a seemingly endless pool of travel blogs out there.
Each day, it seems hundreds of people think, “Hey, I travel, so I’m going to start a blog and try to make a living out of this.”
But, while there are plenty of blogs, there are not a lot of well-run blogs — which gives you the opportunity to leap past your competition and create something big and influential that stands the test of time.
Imagine being able to share your travel tips, set your own schedule, travel wherever – and whenever – you want, inspire others – and get paid doing it.
I created this course because I firmly believe there is plenty of room for new, quality blogs. There is never a bad time to create something awesome.
This course gives you everything I know about blogging.
It is your toolkit to success.
What Our Students Are Saying

“Superstar Blogging was the perfect course to learn the fundamentals of building a functioning blog. Before taking this course, things like coding and SEO terrified me! Now, I successfully have hundreds of readers a month, after launching my site only 2 months ago! Thanks Matt!” – Stacia
“Superstar Blogging was the perfect course to learn the fundamentals of building a functioning blog. Before taking this course, things like coding and SEO terrified me! Now, I successfully have hundreds of readers a month, after launching my site only 2 months ago! Thanks Matt!” – Stacia

“Though I’ve been blogging for 5+ years, I still found Matt’s course extremely beneficial. It helped me to rethink my strategy and come up with a more long-term and sustainable business model. Even as an established travel blogger, this course was useful because it helped to change my mindset and taught me advanced tactics I didn’t know. The information he shares is required to run a successful blog and business in today’s climate.” – Jeremy
“Though I’ve been blogging for 5+ years, I still found Matt’s course extremely beneficial. It helped me to rethink my strategy and come up with a more long-term and sustainable business model. This course was useful because it helped to change my mindset and taught me advanced tactics I didn’t know.” – Jeremy

“I hesitated a lot about doing this course as I’m not one to spend money a lot but this was an investment in my career and that’s really important. The course is credible and the topics covered are really important and down to earth. Chris is a great technical help and the Facebook group provides a hub of people willing to help each other out. Now my site is looking amazing and ready for launch – all thanks to the knowledge this course gave me!” – Alysha
“I hesitated a lot about doing this course as I’m not one to spend money a lot but this course is credible. Chris is a great technical help and the Facebook group provides a hub of people willing to help each other out. Now my site is looking amazing – all thanks to the knowledge this course gave me!” – Alysha

“I’ve tried other create-your-online business-courses (one was even 6x the price of Superstar Blogging from a well-known person) and they never worked. This course works because Matt first-hand has been through it and knows how the travel blogging business truly works. He doesn’t fluff things up to market to you and is honest on how much work it takes. AND he’s not lying when he says he’ll actually respond to emails!” – Trang
“I’ve tried other online courses (one was even 6x the price of Superstar Blogging) and they never worked. But this course works because Matt has been through it all. He doesn’t fluff things up to just sell you and is honest on how much work it takes. AND he’s not lying when he says he’ll actually respond to emails!” – Trang
The Brutal Truth Why Most Bloggers Fail
Most bloggers fail because they give up.
They expect great riches and fame right away, and when it doesn’t happen, they blame “the system”, throw up their hands, and give up. They say “I can’t” instead of “What can I do today that will make this website a little better than everyone else?”
People find reasons to fail and quit. They blame a lack of time or technical skills. I see it all the time. People with great ideas but without the support system they need.
Because I had teachers who helped me put the pieces together and support me when I was ready to give up.
Success is more than just finding information online. It’s about knowing how to put it together, having the right mindset, and knowing how to create a strategy.
It’s about not being like everyone else and quitting.
I know how hard it can be to blog on your own and feel no one can understand you or offer you help. I know all about the mental game of blogging.
When you sign up for this course, I’m going to give you personal advice and feedback throughout this course.
I’m going to be your mentor.
I will be there to answer questions, provide encouragement, and read your work. Moreover, we have a community of thousands of student in our Facebook group to help you too. You are only strong as your network – and with this course, you’ll get a network of thousands to lift you up and keep you going.
- Start your blog right away
- Master the technical skills you need for success
- Create a lasting brand that people will remember
- Write content people want to read and share
- Optimize your website and rank high in search engines
- Crush it on social media so you can gain thousands of followers
- Get press coverage and become a source for writers
- Grow your email list
- Make enough money to support yourself!
You’ll go behind the scenes of how I run my website with video tutorials, screenshots, and step-by-step breakdowns that will help you leap past the thousands of other blogs out there.
With monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you every step of the way.
I’m not here to take your money and just say, “OK, here’s the information. Have fun!” I am here to be your mentor and walk you through the entire blogging process.
Think of me as your training wheels.
This program is built to help you avoid the rookie mistakes that cause most people to fail by getting you to take consistent action and turn your blog into a profitable business that makes a difference.
What’s in This Course? Here’s Our Syllabus!
- Week 1: Setting Up & Getting Started
— How to install, set up, and optimize your website
— The story of Nomadic Matt: lessons and failures
— Decide the perfect blog name and niche - Week 2: Building a Brand
— How to create your brand and strategy
— Design a beautiful website (with examples) - Week 3: Writing & Content Creation
— How to write engaging content
— Self-edit like a professional (and grammar dos and don’ts)
— How to write viral content (and promote it properly) - Week 4: Social Media Success
— Succeed on social media and grow your community - Week 5: Networking
— How to successfully network with bloggers and get featured on larger websites as well as major media
- Week 6: Mastering Search
— How to make your site SEO friendly & rank high in Google - Week 7: Newsletters
— How to set up newsletters & get sign-ups
— What content to include in your newsletter
— How to sell products in your newsletter - Week 8: Affiliate Marketing
— How to master affiliate marketing without selling out - Week 9: Creating Your Own Products
— How to create and sell digital products - Week 10: Partnering with Brands
— Work with PR and brands and tourism boards the right way
Testimonials From More Students

“This course has been one of the best investments I have made. It’s been an eye-opening experience that has created a new spark in my travel blogging adventure. The course has taught me about networking with other bloggers, SEO, marketing, and monetizing my blog. It’s also showed me how to create a niche, and build upon that niche to reach my audience better. This course has been exceptional in helping me run a better blogging business.” – Steve
“This course has been one of the best investments I have made. It’s been an eye-opening experience that has created a new spark in my travel blogging adventure. The course has taught me about networking with other bloggers, SEO, marketing, and monetizing my blog.” – Steve

“Since starting this course, our blog has transformed from just a fun way to write about our travels into a professional, thriving source for families traveling abroad with kids. Nomadic Matt and his team break down the technical material in a way that’s easy to understand. Which is good, because all that technical stuff makes my head spin! We’ve been implementing his lessons and have truly seen a difference! We would have never been able to do this on our own.” – Amanda and Ben
“Nomadic Matt and his team break down the technical material in a way that’s easy to understand. Which is good, because all that technical stuff makes my head spin! We’ve been implementing his lessons and have truly seen a difference. We would have never been able to do this on our own.” – Amanda and Ben

“Before Matt’s program, I was determined to figure it all out on my own. I didn’t want to fall victim to just another blogging course trying to sell me things I could find for free on Google. The frustration started reaching new levels after digging through dozens of unhelpful websites just to find myself back at square one every single time I had a question. I knew I needed actual help with my site. After week 1, I knew got my money’s worth. “By the time, I finished the course that I finally started making money from my website!”
– Sydney
“Before Matt’s program, I was determined to figure it all out on my own. I didn’t want to fall victim to just another blogging course trying to sell me things I could find for free on Google. But, after digging through dozens of unhelpful websites just to find myself back at square one every single time I had a question,. I knew I needed help. After week 1, I knew got my money’s worth.
– Sydney

“I was tremendously skeptical about the course, but I figured I could always take advantage of the 30 day money-back guarantee. I thought that information is free, so why pay so much for it? But, the fact is that, in addition to the information you can’t easily find elsewhere, the course includes access to two of Matt’s employees and an amazing support group of other bloggers. Just a couple of weeks into the course I managed to totally crash my website and Matt’s team fixed the issue and had my website up in just a couple of hours.” – Nate
“I was tremendously skeptical about the course, but I figured I could always take advantage of the 30 day money-back guarantee. I thought that information is free, so why pay so much for it. But the course includes access to two of Matt’s employees. Just a couple of weeks into the course I managed to totally crash my website and Matt’s team had my website up in just a couple of hours.” – Nate
Bonus: Get Unlimited Tech Support
The tech stuff keeps a lot of people from starting a blog so we take that worry away! With this course, you get unfettered access to my tech team (something no other blogging course offers) who will be there to walk you through any problems you have.
Can’t get something to work? Not sure how to tweak your theme? Break your site? No problem!
We’ll help fix any mistakes, give you tech advice, and answer any questions. You won’t be on your own if something goes wrong.
Think of us as your own personal website mechanic!

BONUS: 10+ Hours of Expert Interviews
You will also get exclusive interviews with some of the Internet’s top writers, marketers, and bloggers to help you get even further, faster. People pay thousands to attend conferences to listen to these people talk, but you get them included with your purchase!
Rand Fishkin
Moz.com
Learn the secrets to ranking higher in search and getting quality links, the future of SEO, and a lot more.
Pat Flynn
Smart Passive Income
Newsletter marketing, and how to monetize your blog through affiliate marketing without being a spammer.
Steve Sims
Bluefish
How he went from a bouncer in Hong Kong to the concierge of the rich and famous — and why customer service is the key to success in any business.
Corbett Barr
Fizzle
How to avoid beginner pitfalls, build long-lasting relationships, and grow your audience without selling out.
Steve Kamp
Nerd Fitness
How he built a 400,000+ email list through community building, contests, events, and member empowerment.
Andrew Hickey
Scott’s Cheap Flights
How bloggers can approach companies, create long-term relationships, and get picked to work on campaigns.
Derek Halpern
Social Triggers
Advanced techniques on gaining and converting traffic, attracting media attention, and how he built a 70,000-person list in 18 months.
Jodi Ettenberg
Legal Nomads
The power of storytelling and how bloggers can improve their writing to hook readers and grow their site.
Ryan Holiday
Best-Selling Author & Media Strategist
One of the premier marketers in the world discusses mentors, product marketing, and stoicism.
Carol Cain
Girlgonetravel.com
How to create a niche you can grow with, support your family on a freelancer’s salary, and diversity in travel writing.
Jayson Gainard
Mastermind Talks
Jayson talks about risk, proper networking, and how to build lasting relationships with influencers.
perks of membership

Personalized Feedback

Private Facebook Group

Monthly Q&A Webinars

Downloadable Cheatsheets

Expert Interviews

Special Discounts

Lifetime Updates
3 Excuses That Hold People Back
Have you ever said any of the following:
“I don’t have enough time.”
There’s never going to be a moment when you have enough time. If you wait for the perfect moment to start your blog, you’ll be waiting forever. And always be wondering “what if…”
Our lives seem to become busier each day. “There’s never enough time!” we scream. When you sign up for this course, one of the first things we teach you is time management. I show you the techniques I’ve learned over the years to balance my schedule and life so you can stop saying “there’s not enough time.”
“I don’t have a lot of money, and this course costs a lot.”
For a new blogger, spending a couple hundred dollars on a course is not the easiest thing in the world. I remember when I started blogging and was making zero money. But what is your time worth? If you don’t have a lot of time, probably a lot. Would you rather waste it, or pay to get the right information so you can save time, work smarter, and start earning quicker?
Everything has an opportunity cost, including your limited time. You could spend weeks and months learning this on your own, breaking your website, and beating your head against the wall, wondering why no one is reading and why you aren’t making more. Or you can take a deep breath, purchase this course, avoid all of that, and let me help you make 10x more money than this course costs.
“There’s free information online.”
If all someone needed was the information, wouldn’t everyone be a wild success? Why would we need doctors when we have WebMD? Mechanics when we have YouTube? Universities when you have a podcast? I could read a book on gardening, but that doesn’t mean I’d be a world-class gardener.
No, you need more than information. You need someone who can make sense of that information. Someone who can guide you, answer your questions, give advice, help you problem-solve and distill all this information, and speed up your success.
I spend hours each day reading, digesting, collecting, and testing the best material — and discarding the worst — on earning more. It would take you thousands of hours to replicate what I’ve done. There’s been a lot of trial and error that has gotten me where I am today. And I didn’t do it myself. I had mentors. I had people help me figure out what was useful. No one rises to the top alone.
If you’re a time-starved person, spending weeks or months sorting through the free information online is not the best use of your time — and it’s going to cause you to make lots of mistakes. Wouldn’t you rather cut to the chase so you don’t waste your time?
Get Started Today
There are a lot blogging programs out there, but none give you the range of information and access to experts this course does. Enroll now for lifetime access, updates, support, and a no-risk guarantee!
LIFETIME ACCESS
30-Day Guarantee
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Money-Back Guarantee
I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you still don’t feel the course is right for you or will improve your blog, I’ll happily refund 100% of your money.
Meet Your Instructors
Matt Kepnes

Matt runs the award-winning travel website Nomadic Matt. His blog is an industry leader and one of the largest on the Internet. His website reaches over one million visitors each month, earns him a six-figure income, and got him a book deal with Penguin. His blogging advice has been featured in Problogger, National Geographic, The Independent, New York Times, the Huffington Post, and the book Blogging for Dummies.
Chris Richardson

Chris is a WordPress wizard whose only job is to help you build your website and walk you through the technical side of blogging. Chris will help you understand what’s under the hood for the duration of the course. He is the founder of RTW Labs, tech manager for Nomadic Matt, and a ninja when it comes to fixing problems and walking people through the technical side of blogging.
What Our Students Are Saying

“I had a dream, and Superstar Blogging has made it a reality. With constant guidance to navigate through the maze of WordPress, tons of great resources on good travel writing and access to a brilliant community of fellow bloggers, this course gave me much needed jump start. Matt and Chris have always been around to answer all questions and provide genuine feedback. This course has taught me how to network like a pro and demystified the puzzle called SEO. Anybody serious about travel writing should definitely get enrolled in Superstar Blogging.” – Ipshita
“With constant guidance, tons of great resources on good travel writing and access to a brilliant community of fellow bloggers, this course gave me much needed jump start. Matt and Chris have always been around to answer all questions and provide genuine feedback. Anybody serious about travel writing should definitely get enrolled in Superstar Blogging.” – Ipshita

“When I signed up for this course, I had no experience with WordPress, web design, writing, email, or social media marketing. I felt so overwhelmed and discouraged. How could I compete in the sea of travel blogs? But, on my launch date, I received almost 400 website visits, far more than I expected. In addition, it will walk you through the technical side of creating a blog, providing information you won’t find anywhere online. If you’re serious about creating a profitable travel blog, then The Business of Travel Blogging is a must.” – Sumoto
“When I signed up for this course, I had no experience with WordPress, web design, writing, email, or social media marketing. I felt so overwhelmed and discouraged. But, on my launch date, I received almost 400 website visits, far more than I expected. If you’re serious about creating a profitable travel blog, then thi course is a must.” – Sumoto

“I purchased the SSB because I realized I had no idea what I was doing and needed guidance. Since then, I have used the advice on Superstar Blogging to reach a larger audience. I have been featured on local news outlets and will be in two podcasts in the upcoming months due to the advice I learned here. I also earned my first money using affiliate marketing this month and have been contacted by two websites asking if they can feature my blog. I didn’t really have a direction at first and now I’m starting to get traction after four months! The response has been better than I expected due to the help I got through Superstar Blogging.” – Rachel
“I have used the advice on Superstar Blogging to reach a larger audience. I have been featured on local news outlets and will be in two podcasts in the upcoming months due to the advice I learned here. I also earned my first money using affiliate marketing this month and have been contacted by two websites asking if they can feature my blog.” – Rachel

“The course helped me build up my website from scratch. I’ve learnt so many ways to start monetizing my blog. I love Matt’s honest do’s and don’ts approach to travel blogging. I’m always finding new things from this course and can’t wait to implement Matt’s tips further. What makes this more awesome is that I have a LIFETIME access to all the wealth of knowledge and any future updates.” – Nnennaya
“The course helped me build up my website from scratch. I’ve learnt so many ways to start monetizing my blog. I love Matt’s honest do’s and don’ts approach to travel blogging. I’m always finding new things from this course and can’t wait to implement Matt’s tips further. I also love the LIFETIME access to any future updates.” – Nnennaya

“Matt gave me the tools and direction to design a travel blog that was not only appealing to the eye but welcoming to new readers. He pushed me to focus on my niche and expand on the important factors of building an audience to keep people coming back. Using his advice on everything from SEO to social media, I now have a growing audience and am confident I am headed in the right direction.” – Clint
“Matt gave me the tools and direction to design a travel blog that was not only appealing to the eye but welcoming to new readers. He pushed me to focus on my niche and expand on the important factors of building an audience to keep people coming back.” – Clint

“Superstar Blogging gave the push I needed to begin full-time traveling and create a unique web platform that helps others. The process of creating your own website can be overwhelming but, with the expert help Matt and his crew provided, it was a lot less intimidating. This website helps me learn to stand out from the beginning and create a beautiful website other people can count on for quality rich articles.” – Melina
“Superstar Blogging gave the push I needed to begin full-time traveling and create a unique web platform that helps others. The process of creating your own website can be overwhelming but, with the expert help Matt and his crew provided, it was a lot less intimidating.” – Melina