Why the Business of Travel Blogging?
Here’s the problem with travel blogs these days.
There is a seemingly endless pool of travel blogs out there. Each day hundreds of people think, “Hey, I travel, so I’m going to start a blog and try make a living out of this.”
While there are plenty of blogs, there are not a lot of well-run blogs — which gives you plenty of opportunity to leap past your competition. You need to be like the cook who says, “This place is good, but I can do it better” and then opens up his own successful restaurant!
But few bloggers make it past their first year. Most give up. Many struggle on for a few years before eventually returning to the “real world” and an office job.
They may know travel, but they don’t know
how to turn that into a business.
Will anyone want to read my blog?
Do I have the technical skills needed?
Can I actually make this work?
Am I a good enough writer?
Will I waste lots of money doing this?
Will I be successful?
I overcame those fears — and I want to help you overcome those fears too, because I believe that everyone has the skills needed to start a blog.
So if you’re looking to get into blogging — or are an existing blogger looking to see large growth on your site — this course is for you.
Like you, I didn’t know where to begin or have any technical skills, and I was unsure if anyone wanted to even read my story.
Now, over eight years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 210,000+-person email list, four employees, a New York Times best-selling book, and revenue in the high six figures.
I created this course because I believe there is plenty of room for new, quality blogs – and that your blog can be one of them.
Travel Is a Trillion-Dollar Industry
Travel is a trillion-dollar industry, and people spend a lot of time looking for quality content and information to help them get to where they want to go. There are still ripe opportunities to create an online travel business, and I want to share what I’ve learned in the past eight years to help you achieve success.
I want to teach other bloggers practical business skills in hopes of reducing the sponsored destination marketing content out there, upping the quality of blogs, and imparting knowledge that can be applicable outside their blogs!
I’m here to be your partner. I want you to succeed.
With monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you every step of the way.
I’m not here to take your money and just say, “OK, here’s the information. Have fun!” I am here to be your mentor and walk you through the entire blogging process. Think of me as your training wheels.
Who is this course for?
If you’re looking to build sustainable business with your blog, you’re in the right place. My practical, straightforward, and tested strategies will help you stand out from the crowd no matter what your specialty or topic.
If you’re an existing blogger this course will teach you the advanced SEO, marketing, email segmentation, and analytics few or no other travel blogging courses have in one place.
“A must for anyone serious about
getting into blogging.”
What This Course Includes
Learn what makes a website beautiful
Getting Media Attention
How to get featured online and in print
Learn how to master Google
Tips for Social Media Success
Grow your following from day 1
Get your blog setup right
How to choose a memorable name
Make things that people will want to buy
Get featured on other, bigger blogs
Biographies and marketing and strategy books that changed my business
10+ hours of exclusive interviews with the brightest online minds
How to engage your readers
How to launch and profit from your blog
High-impact monthly webinars
Private Facebook Group
A community of hundreds of like-minded people
Four other successful travel bloggers
This 12-week training program features nine units: Design, Branding, SEO, Product Creation, Social Media, Newsletter Marketing, Writing, Setting Up Your Blog, and Working with Brands and PR. These nine units are broken down into 28 lessons that range from beginner to advanced techniques that only the pros use or know. By the end of this course, you’ll know how to start your blog, create a lasting brand, write content people want to read and share, optimize your website and rank high in search engines, kill it on social media, and make money with your blog.
The course features real-world examples, screenshots, videos, and never-before-seen access to my own processes to help you understand the material.
What this course is going to teach you is how to run a travel business that lets you become financially independent, help others, and have more time for what you love. If you ever wanted to know how I grew my website, how to build a business, and how to create a travel blog that inspires, helps, and lasts, this program is for you.
How to install, set up, and optimize your WordPress website
BONUS: Four blogger case studies
BONUS: Blogging resources
The story of Nomadic Matt: lessons and failures
How to create your brand and strategy
How to design a beautiful website (with good and bad examples)
The basics of writing engaging content
How to self-edit your blogs (and grammar dos and don’ts)
How to write viral content (and promote it properly)
BONUS: Writing resources
How to successfully network with bloggers
How to succeed on social media
How to get featured on other, larger blogs
How to get media attention and be featured in print!
Introduction to SEO (why it’s important)
How to make your website SEO friendly
How to get people to link to your website
An introduction to newsletters
How to set up newsletters (with step-by-step instructions)
The best practices for getting sign-ups to your newsletter
What content to include in your newsletter
How to sell products in your newsletter
The Big Picture: how to sell without selling out
How to master affiliate marketing
How to create and sell digital products
Tours, consulting, and other ways to monetize
How to work with PR and brands
How to work with tourism boards
BONUS: GET PERSONALIZED TECH SUPPORT
The tech stuff keeps a lot of people from starting a blog, so we take that worry away. With this course, you’ll get unfettered access to Chris, our course’s tech ninja. He’s here to fix any mistakes you make, give you tech advice, and answer any questions. Stuck on something? Can’t get something to work? Break your site? Chris will help fix it. No matter your level of technical skill, you won’t be on your own if something goes wrong. We’ll be there for you to make sure everything is working.No other blogging course gives you the ability to have your own virtual tech support. There’s no extra charge or gimmicks.
10+ Hours of Expert Interviews
You will also get exclusive interviews with some of the Internet’s top writers, marketers,
and bloggers to help you get even further, faster. People pay thousands to attend conferences
to listen to these people talk, but you get them included with your purchase!
Learn the secrets to ranking higher in search and getting quality links, the future of SEO, and a lot more.
Newsletter marketing, and how to monetize your blog through affiliate marketing without being a spammer.
How he went from a bouncer in Hong Kong to the concierge of the rich and famous — and why customer service is the key to success in any business.
How to avoid beginner pitfalls, build long-lasting relationships, and grow your audience without selling out.
How he built a 250,000+ email list through community building, contests, events, and member empowerment.
Social Media Consultant
How bloggers can approach companies, create long-term relationships, and get picked to work on campaigns.
Advanced techniques on gaining and converting traffic, attracting media attention, and how he built a 70,000-person list in 18 months.
The power of storytelling and how bloggers can improve their writing to hook readers and grow their site.
Best-Selling Author & Media Strategist
One of the premier marketers in the world discusses mentors, product marketing, and stoicism.
How to create a niche you can grow with, support your family on a freelancer’s salary, and diversity in travel writing.
Jayson talks about risk, proper networking, and how to build lasting relationships with influencers.
4 Blogger Case Studies
Get four cases studies of bloggers who exemplify the best practices exposed in the course and learn how they were able to stand out in a crowded field to become the successes they are.
The Great Affair
Candace broke into the tight-knit world of freelance travel writing, and her work now appears on the BBC and in National Geographic and the book America’s Great Travel Writing. In her case study, you’ll learn how she did it and how you can apply those techniques to your blog.
The Blonde Abroad
Kiersten decided she didn’t want to be just another female travel blogger — and so she combined her love of travel and fashion to dominate a niche that didn’t exist before. In her case study, you’ll learn why this was so important and how it helped her become one of the biggest names in travel in under two years.
Earl is one of the most successful travel bloggers out there — and he’s done it all without any marketing. He constantly sells out all his tours and increases his product conversion rates. In his case study, you’ll learn how he grows his income 20% each year and the secrets to his success.
Dalene and Peter Heck quit their corporate jobs and started their blog on housesitting. Recognizing the need to get ahead, they wrote their first e-book and then shifted gears to running a social media company (their first love). In their case study, you’ll see how they leverage their contacts to expand beyond their blog.
The Brutal Truth Why Most Bloggers Fail
Most bloggers fail because they give up. They give into their fears and worries. They expect great riches and fame right away, and when it doesn’t happen, they blame “the system”, throw up their hands and give up.
When you’re starting at the bottom, everything seems like a mountain, but if you focus on just putting one step forward each day, pretty soon you’ll find yourself at the top.
People find reasons to fail and quit. They say “I can’t” instead of “What can I do today that will make me a little better?” They say, “Well, I’m never going to run a marathon so why even run down the street?”
Those are the bloggers that don’t make it. Whenever I go to conferences, I see a huge turnover. Every year, half the attendees are gone and there’s a new crop out there. It used to surprise me, but now, understanding the psychology of people, it doesn’t anymore.
It’s easy to hesitate and get overwhelmed or unsure of yourself. I’ve never met a blogger who wasn’t — and still isn’t — worried about failure (I worry about it all the time).
Buying a course is a commitment. It’s saying to yourself, “I’m really going to do this.” It’s a commitment to yourself that you are serious about this hobby of yours. It’s no different than taking a gardening or cooking class.
The secret to my success is that first, I didn’t give into my fears. I worried, I lost my mojo, I wanted to throw my computer away and never look at it again. But I didn’t because, like you, I believe in travel and what I’m doing – and refused to give up on my dreams!
Moreover, I got help from other entrepreneurs and bloggers. They gave me their expertise and advice when I was just starting out. They helped me understand how blogging worked. I could have used all the free information I found online, but I wouldn’t have known how to make sense of it. I wouldn’t have had someone tell me, “No, do this first and then this second.” Too many bloggers try to be Superman and think they can do it all. My greatest mistake when I started was thinking that. It wasn’t until I learned from more experienced people that I realized I didn’t know as much as I thought – and my blog took off.
Succeeding is more than just finding information online. It’s about knowing how to put it together, having the right mindset, and knowing how to create a strategy.
When you sign up for this course, you’ll learn how to do those things from someone who has been there. I’m going to give you personal advice and feedback. I’m going to be your mentor and this course is going to teach you is how to run a travel business that lets you become financially independent, help others, and have more time for what you love. If that sounds like something you want, then join this course and let me help you get there!
There are a lot blogging programs out there, but none give you the range of information and access to experts that this course does. I created this course to be accessible for everyone. We’ll be there to help you build your website, fix any mistakes, answer your questions, and be your mentors! Blogging isn’t done in a bubble, and every month of the course we will be there to guide you.
This 12-week course costs three payments of $99. Each week, you’ll get a new unit, and when the course is over, you’ll have lifetime access, updates, and support. It’s all yours forever!
Get started today — and we’ll see you in class!
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I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you complete the assignments and do the work but still don’t feel the course is right for you or will improve your blog, I’ll happily refund 100% of your money. (See the FAQ for more detail.)
Meet Your Instructors
Matt runs the award-winning travel website Nomadic Matt. His blog is an industry leader and one of the largest on the Internet. His website reaches over one million visitors each month, earns him a six-figure income, and got him a book deal with Penguin. His blogging advice has been featured in Problogger, National Geographic, The Independent, AOL Travel, the Huffington Post, and the book Blogging for Dummies.
Chris is a WordPress wizard whose only job is to help you build your website and walk you through the technical side of blogging. Chris will help you understand what’s under the hood for the duration of the course. He is the founder of RTW Labs, tech manager for Nomadic Matt, and a ninja when it comes to fixing problems and walking people through the technical side of blogging.