The Business of Blogging Course

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$199.00 $99.00

SKU: botb-full-1

Instructor: Matthew Kepnes

Lessons: 73

BE MORE THAN ANOTHER INFLUENCER

Hi! My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. Like you, I didn’t know where to begin or have any technical skills when I started. I had no background in writing, technology, or marketing.

I just knew I liked to travel – and wanted to find a way to keep doing it.

Now, eleven years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 300,000-person email list, six employees, and seven-figure revenue. I also wrote a New York Times bestseller and even started a conference.

But I didn’t have any of this when I started.

I started at zero.

All I had was a dream.

So I know exactly where you are because I’ve been there too.

Everyone starts at zero.

But imagine being able to share your travel tips, set your own schedule, travel wherever and whenever you want, inspire others – and get paid to do it.

Imagine doing what you love and being the captain of your own ship.

You don’t need millions of followers or visitors from Google to do this.

All you need is a few dedicated fans.

I created this course because I firmly believe there is plenty of room for new, quality blogs. With billions of people on the Internet, there’s plenty of readers for all of us.

This course gives you everything I know about blogging. It will show you how to get those dedicated readers and turn your dream job into a reality.

It is your toolkit to success.

What Our Students Are Saying

testimonial

“Superstar Blogging was the perfect course to learn the fundamentals of building a functioning blog. Before taking this course, things like coding and SEO terrified me! Now, I have hundreds of readers a month, after launching my site only two months ago! Thanks, Matt!” – Stacia, stumblesafari.com

“Superstar Blogging was the perfect course to learn the fundamentals of building a functioning blog. Before taking this course, things like coding and SEO terrified me! Now, I have hundreds of readers a month, after launching my site only two months ago! Thanks, Matt!” – Stacia, stumblesafari.com

Superstar Blogging testimonial

“Though I’ve been blogging for 5+ years, I still found Matt’s course extremely beneficial. It helped me to rethink my strategy and come up with a more long-term and sustainable business model. Even as an established travel blogger, this course was useful because it helped to change my mindset and taught me advanced tactics I didn’t know. The information he shares is required to run a successful blog and business in today’s climate.” – Jeremy, travelfreak.net

“Though I’ve been blogging for 5+ years, I still found Matt’s course extremely beneficial. It helped me to rethink my strategy and come up with a more long-term and sustainable business model. This course was useful because it helped to change my mindset and taught me advanced tactics I didn’t know.” – Jeremy, travelfreak.net

Superstar Blogging testimonial

“I’ve tried other create-your-online-business courses (one was even six times the price of Superstar Blogging) and they never worked. This course works because Matt has been through it firsthand and knows how the travel blogging business truly works. He doesn’t fluff things up to market to you and is honest on how much work it takes. AND he’s not lying when he says he’ll actually respond to emails!” – Trang, travelwithtrang.com

“I’ve tried other online courses (one was even six times the price of Superstar Blogging) and they never worked. But this course works because Matt has been through it all. He doesn’t fluff things up to just sell you and is honest on how much work it takes. AND he’s not lying when he says he’ll actually respond to emails!” – Trang, travelwithtrang.com

The Brutal Truth Why Most Bloggers Fail

Most bloggers fail because they give up.

They expect fame and wealth right away, and when it doesn’t happen, they blame “the system”, throw up their hands, and give up. They blame a lack of time or technical skills.

They say “I can’t” instead of “What can I do today that will make this website a little better than everyone else?”

I see it all the time.

People who have great ideas but lack the support system they need.

I know all about the mental game of blogging. I know how hard it can be to blog on your own and feel no one can understand you or offer you help.

Success is more than just finding information online. It’s about knowing how to put it together, having the right mindset, and knowing how to create a strategy.

When you sign up for this course, I’m going to give you personal advice and feedback throughout.

I’m going to be your mentor. I’m going to be here every step of the way to give you the honest feedback you need to grow and succeed.

Because I had teachers who helped me put the pieces together and support me when I was ready to give up.

I will be there to answer questions, provide encouragement, and read your work. The way my teachers were for me.

Over the course of 10 lessons, you’ll learn all about:

  • The how and why of blogging – Get a deeper perspective on blogging with the story of how I started, lessons from over a decade of experience, and underlining principles so you can better serve your readers and learn what can elevate you above the noise.
  • Mastering the tech stuff – My team and I will help you master WordPress and turn you into a tech whiz!
  • Creating a lasting brand that people will remember – Learn how to stand out from the crowd and leave an impression among your readers.
  • Writing content people want to read and share – Through detailed examples, you’ll learn how to write blogs people want to read and share online.
  • Optimizing your website and ranking high in search engines – We’ll show you how you can outrank your competition and land on the first page of Google.
  • Crushing it on social media – Learn how to get heard above the noise.
  • Getting press coverage and become a source for writers – Learn how to become a resource for journalists and get featured in major online publications.
  • Growing your email list – Email is the best way to reach your audience and I’ll give you my tips and secret hacks on how to supersize your email list.
  • Making enough money to support yourself – I’ll show you all the high-impact ways you can monetize your website and create a business that will sustain you for years.

This course will take you behind the scenes of how I run my website, with video tutorials, screenshots, and step-by-step breakdowns that will help you leap past the thousands of other blogs out there.

Course information

This program is built to help you avoid the rookie mistakes that cause most people to fail by getting you to take consistent action. You’ll be able to:

  • Work at your own pace.
  • Gain exclusive access to a Facebook community that will help share and support your work.
  • Attend monthly live Q&A office hours with me and other bloggers.
  • Receive lifetime updates so you always have the latest info.
  • Download cheat sheets so you can take our course with you anywhere.

Course Syllabus

Week 1: Setting Up & Getting Started
  • The Story of Nomadic Matt
  • Create your Blog Name
  • Sign Up for Hosting
  • Install and Configure WordPress
  • Set Up Your Email Account
  • An Overview of WordPress
  • Picking and Installing a Theme on Your Site
  • Using WordPress to Add Content
  • Installing WordPress Plugins
  • Setting Up Google Analytics and Search Console
  • Learn the Basics of Editing Code
  • How to Make Your Website SEO Friendly
Week 2: Building a Brand
  • How to Look at the Big Picture
  • Creating Your Brand
  • How to Choose Your Niche
  • The Essentials of Website Design
  • How to Design Your Website
  • Time Management: How to Maximize Your Efficiency
Week 3: Writing Content
  • An Introduction to Writing for the Web
  • How to Write Engaging Content
  • How to Write Viral Content
  • Editing Your Work
  • Grammar Dos and Don’ts
  • Writing Resources
Week 4: Mastering Social Media & Networking
  • An Introduction to Social Media
  • Twitter & Snapchat
  • How to Suceed on Pinterest
  • How to Suceed on Facebook
  • Pitching Guest Blogs
  • How to Get Media Attention
  • Networking with Bloggers
Week 5: SEO
  • Introduction to SEO (Why It’s Important
  • How to Get Links to Rank High
  • An Indtroduction to Domain Authority
  • Advanced SEO: 5 Tips to Help You Get Ahead
  • Advanced SEO: Keyword Research
  • Advanced SEO: Updating Old Content for Improved SEO
  • Advanced SEO: The Best Tools for Success
Week 6: Newsletters
  • An Introduction to Newsletters
  • How to Set Up Newsletters
  • How to Set Up Your Newsletter with Convertkit
  • How to Set Up Your Newsletter with Mailchimp
  • Autoresponders
  • Broadcasts
  • What to WRite in Your Emails
  • Using Lead Generation to Grow Your List
  • Email Markeeting F.A.Q
week 7: Monetizing Your Blog
  • An Introduction to Making Money Blogging
  • Affiliate Marketing
  • A Note to Disclosing Sponsored Content and Affiliates
  • Creating Digital Products
  • How to Self-Publish A Book on Amazon
  • How to Create a Sales Page
  • How to Market Your Product
Week 8: Partnering with Brands, PR, Tourism Boards & More
  • Should You Take Paid Content?
  • An Introduction to Media Kids
  • Tours, Consulting, And Other Things
  • Working with PR and Brands
  • How to Work with Tourism Boards
  • Making Money via Ads
  • That’s a Wrap!

More Testimonials From Our Students

testimonial

“This course has been one of the best investments I have made. It’s been an eye-opening experience that has created a new spark in my travel blogging adventure. The course has taught me about networking with other bloggers, SEO, marketing, and monetizing my blog. It’s also showed me how to create a niche, and build upon that niche to reach my audience better. This course has been exceptional in helping me run a better blogging business.” – Steve, cummingsandgoings.net

“This course has been one of the best investments I have made. It’s been an eye-opening experience that has created a new spark in my travel blogging adventure. The course has taught me about networking with other bloggers, SEO, marketing, and monetizing my blog.” – Steve, cummingsandgoings.net

testimonial

“Since starting this course, our blog has transformed from just a fun way to write about our travels into a professional, thriving source for families traveling abroad with kids. Nomadic Matt and his team break down the technical material in a way that’s easy to understand. Which is good, because all that technical stuff makes my head spin! We’ve been implementing his lessons and have truly seen a difference! We would have never been able to do this on our own.” – Amanda and Ben, kidontheroad.com

“Nomadic Matt and his team break down the technical material in a way that’s easy to understand. Which is good, because all that technical stuff makes my head spin! We’ve been implementing his lessons and have truly seen a difference. We would have never been able to do this on our own.” – Amanda and Ben, kidontheroad.com

testimonial

“When I signed up for this course, I had no experience with WordPress, web design, writing, email, or social media marketing. I felt so overwhelmed and discouraged. How could I compete in the sea of travel blogs? But, on my launch date, I received almost 400 website visits, far more than I expected. In addition, this course will walk you through the technical side of creating a blog, providing information you won’t find anywhere online. If you’re serious about creating a profitable travel blog, then The Business of Travel Blogging is a must.” – Somto, somtoseeks.com

“When I signed up for this course, I had no experience with WordPress, web design, writing, email, or social media marketing. I felt so overwhelmed and discouraged. But, on my launch date, I received almost 400 website visits, far more than I expected. If you’re serious about creating a profitable travel blog, then this course is a must.” – Somto, somtoseeks.com

testimonial

“I was tremendously skeptical about the course, but I figured I could always take advantage of the 30-day money-back guarantee. I thought that information is free, so why pay so much for it? But, the fact is that, in addition to the information you can’t easily find elsewhere, the course includes access to two of Matt’s employees and an amazing support group of other bloggers. Just a couple of weeks into the course I managed to totally crash my website and Matt’s team fixed the issue and had my website up in just a couple of hours.” – Nate, travellemming.com

“I was tremendously skeptical about the course, but I figured I could always take advantage of the 30-day money-back guarantee. I thought that information is free, so why pay so much for it. But the course includes access to two of Matt’s employees. Just a couple of weeks into the course I managed to totally crash my website and Matt’s team had my website up in just a couple of hours.” – Nate, travellemming.com

Get Started Today

There are a lot of blogging programs out there, but none give you the range of information, access to experts, and tech support this course does. Enroll now for lifetime access, updates, support, and a no-risk guarantee!

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Money-Back Guarantee

I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you still don’t feel the course is right for you or will improve your blog, I’ll happily refund 100% of your money.

Meet Your Instructors

Matt Kepnes

superstar blogging course

Matt Kepnes is the founder of Nomadic Matt and one of the leaders in travel blogging. His blog receives over 1 million visits per month and earns him a seven-figure income per year. His advice has been featured in newspapers worldwide including Time, CNN, The New York Times, Wall Street Journal, Lonely Planet, BBC, Guardian, and books like Blogging for Dummies. He’s also the author of the NYT best-selling book, How to Travel the World on $50 a Day, and a new memoir, Ten Years a Nomad.

Chris Richardson

superstar blogging course

Chris Richardson is a former IT guy turned global traveler. After running a travel blog and helping many of his colleagues with their blog, he created RTW Labs, a website that helps other bloggers install, manage, and operate their WordPress blog. He’s a coding and technical genius and manages all the technical aspects of this site as well as Nomadic Matt.

What Our Students Are Saying

testimonial

“Before Matt’s program, I was determined to figure it all out on my own. I didn’t want to fall victim to just another blogging course trying to sell me things I could find for free on Google. The frustration started reaching new levels after digging through dozens of unhelpful websites just to find myself back at square one every single time I had a question. I knew I needed actual help with my site. After week one, I knew I got my money’s worth. By the time I finished the course, I finally started making money from my website!”
– Sydney, divineontheroad.com

“Before Matt’s program, I was determined to figure it all out on my own. I didn’t want to fall victim to just another blogging course trying to sell me things I could find for free on Google. But, after digging through dozens of unhelpful websites just to find myself back at square one every single time I had a question. I knew I needed help. After week one, I knew I got my money’s worth.
– Sydney, divineontheroad.com

Superstar Blogging testimonial

“I purchased this course because I realized I had no idea what I was doing and needed guidance. Since then, I have used the advice from Superstar Blogging to reach a larger audience. I have been featured on local news outlets and will be in two podcasts in the upcoming months due to the advice I learned here. I also earned my first money using affiliate marketing this month and have been contacted by two websites asking if they can feature my blog. I didn’t really have a direction at first and now I’m starting to get traction after four months! The response has been better than I expected due to the help I got through Superstar Blogging.” – Rachel, amaptoanywhere.com

“I have used the advice from Superstar Blogging to reach a larger audience. I have been featured on local news outlets and will be in two podcasts in the upcoming months due to the advice I learned here. I also earned my first money using affiliate marketing this month and have been contacted by two websites asking if they can feature my blog.” – Rachel, amaptoanywhere.com

testimonial

“The course helped me build up my website from scratch. I’ve learned so many ways to start monetizing my blog. I love Matt’s honest approach to travel blogging. I’m always finding new things from this course and can’t wait to implement Matt’s tips further. What makes this more awesome is that I have LIFETIME access to all the wealth of knowledge and any future updates.” – Nnennaya, nene-uwa.com.ng

“The course helped me build up my website from scratch. I’ve learned so many ways to start monetizing my blog. I love Matt’s honest do’s and don’ts approach to travel blogging. I’m always finding new things from this course and can’t wait to implement Matt’s tips further. I also love the LIFETIME access to any future updates.” – Nnennaya, nene-uwa.com.ng

Frequently Asked Questions

How is this course structured?
This course is unit based. Each week, you’ll get one new unit sent to you — and you’ll always be able to access previous units and lessons. You can try out the course for 30 days.
Can I jump ahead?
Each unit is meant to be worked on and focused on individually. But, we all work at our own pace, so we’re happy to release lessons to you at a quicker pace. All you need to do is email us and we’ll speed up the delivery of the course.
I don’t have a lot of time. Is this course right for me?
This course is meant to be completed at your own pace. There’s no weekly time limit. Go as fast or slowly as you want. Take your time on each lesson. There is no rush. You have lifetime access to all the material and any future updates.
How often do I need to travel to make this work?
You don’t need to travel all the time. If you aren’t exploring the world, explore your backyard. You can blog about your local area. As long as you have some travel experience, a passion, and take at least one trip a year, I can show you how to make it work.
What if I get really confused or stuck?
We’re here to be your mentors. You can email us as often you as you need to and we’ll help troubleshoot your problems. We want you to succeed, not be confused.
How often is this course updated?
This course is updated twice a year to make sure all our information is up to date and cutting-edge. Every time I try and perfect a new technique, it goes in this course. Our last update was in March 2019.
I already have some blogging experience. Is this course for me?
Even those with experience will benefit from our advanced SEO tips, monetization strategies, and expert interviews. Experienced bloggers will get a lot out of the expert interviews, detailed newsletter strategies, and marketing tips. You’ll definitely be able to expand your audience and grow your income. This course will teach you the advanced SEO, marketing, email segmentation, and analytics no other travel blogging course has in one place (or most blogging courses don’t). If you’re looking to build a sustainable business with your blog, you’re in the right place.
I’m not very technical. Will I understand the material?
That’s OK. We don’t expect you to be. This is a learning process, and we will teach you all the technical skills you need to know. Our tech guru Chris will be there to help solve any problem and explain things to you! You break it, we fix it!
How long is each expert interview?
Each interview is between 45 minutes and one hour.
Is my payment secure?
We collect payments via the 256-bit encryption payment provider Stripe. Our website and your payment are secure, so no one will steal your data. We know how important this is (because it’s important to us)!
If I don’t like the course, can I get a refund?
Yes. I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you do the work and don’t feel the course is good or will improve your blog, I’ll happily refund 100% of your money.

Get Started Today

One Payment of

$99

USD
Get Instant Access